Livingetc loves simple, well-designed products, particularly if they are lovely, so it makes sense that we should love All Lovely Stuff, a new homeware brand founded by designer-maker Carl Clerkin and industrial designer Ed Ward. The collection was launched at SCP on Wednesday night, and will be stocked there after London Design Festival.

And the names are a bit lovely, too – Bare Face mirror, Cheesy Pete cheese board, and this.