Traditionally associated with seedy bars, fast food joints and kitsch advertising, the ubiquitous neon sign is a perfect example of American culture, and one that in our humble opinion, is not appreciated nearly enough. Photographer Caroll Taveras has ventured into the studio of one of New York’s most infamous manufacturers of neon signs, Manhattan Neon, who have lit up prestigious happenings such as the Grammys and wowed window shoppers at Macy’s department stores (to name but a few of their clients). These atmospheric photos are a glimpse into what goes on in their Chelsea studio. It just makes us want to retire to the nearest diner and order a shake and fries. See more at Nowness.

Kate, Editorial Assistant